Transforming go-to-market for a construction materials company
After thriving through economic downturns, a construction materials company found growth harder to achieve, and profitability harder to maintain. WP&C helped the company rationalize product lines and SKUs, implement quick wins in pricing and customer policies, and realign field sales on product first and then geography. After one year, ownership was able to sell the entire enterprise, getting a higher multiple on top of improved EBIT. And in three years, overall EBIT improved by over 30%.
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