Chart a course for profitable growth and avoid the Growth ParadoxSM. Economies of density are what matter today—ensure your revenue grows faster than complexity.
How and where to grow are the key questions posed by growth strategy. Yet evidence shows many companies struggle to find answers in today’s age of complexity. More than 40% of companies in the S&P 500 become less profitable as they grow—eroding scale, and ultimately impeding their ability to grow. As we describe in our recent book Growth in the Age of Complexity, reliance on traditional strategies can leave companies exposed. They need new tools, mindsets, and strategies to achieve profitable growth.