Why WP&C

Companies need fresh perspective to navigate today’s complex world

Co-founded by experienced consultants and bestselling authors Stephen Wilson and Andrei Perumal, Wilson Perumal & Company was launched specifically to help companies compete in a complex world.

Measurable results

We are laser-focused on client value and results, and have a track record to match. Read about our typical client results and review some of our case studies, which reflect some of our work across different industries. Complexity leads to profit concentration—in other words, for many organizations, a significant potential opportunity. WP&C brings the experience and methodology to unlock this opportunity, often yielding a 20  40% improvement in EBITDA.

Mountain Range

Complexity specialists

For a decade, WP&C has been helping companies tackle issues of profitability, risk and growth in a complex environment—this is our focus. Co-founded by renowned experts Stephen Wilson and Andrei Perumal, WP&C is not only a practitioner but also a thought-leader. We have published two books on the topic: Waging War on Complexity Costs and Growth in the Age of Complexity. Given our focus on complexity, we have the most cycles of experience per employee of any consultancy out there on this topic. This translates into faster insights, the foresight to avoid the ‘rookie’ pitfalls, and ultimately better results.

Complexity specialists

Proprietary toolbox

No other firm has spent more time developing tools and frameworks for addressing complexity than WP&C. As we partner with clients, we uncover new customer needs and challenges which feed our R&D pipeline. This has yielded powerful—and unique—methodologies such as Square Root Costing, which helps companies account for complexity costs and understand the true profitability of the products, services, customers, and so on; Profit Scaling Curves, a tool for assessing the opportunity for scale in a given segment; and yardstyck® Cultural Assessment, a methodology for measuring organizational culture.

Proprietary toolbox

Easy to work with

This is what our clients will tell you when you talk with them. Consensus is that no one likes working with consultants! We are changing that. We recognize that serving our clients is a privilege and responsibility, and our values permeate all we do. It takes a collaborative effort to win in a complex environment, and this spirit of partnership is common to all our engagements. No surprise, then, that more than 80% of our clients choose to work with us again.

Easy to work with
“WP&C is helping us transform our business. Their insights are phenomenal!”
Dave Hoogmoed
Dave Hoogmoed, President Land O’Lakes Purina Feed
“Wilson Perumal & Company's approach treats complexity as the enemy. Declaring war is the most direct route to an efficient, profitable enterprise. We declared war on the complexity in our portfolio, resulting in streamlined customer offerings and a more nimble business.”
Ed Lonergan
Ed Lonergan, President and CEO Diversey, Inc.
“This was a quick and painless way to understand our true product profitability, and it challenges how we think about our business. I am extremely pleased with the results.”
Fernando Palacios
Fernando Palacios, EVP and Chief Integrated Supply Chain Officer MillerCoors LLC
“WP&C’s insights into our portfolio, cost structure and growth drivers have changed the way we think about our business. The brand management playbooks they developed for the business will be critical to how we make decisions going forward.”
Hilliard Lombard
Hilliard Lombard, Managing Director Valeo Foods Group Ltd.
“I have been more than pleased with what you have been able to accomplish in this time. Beyond my expectations...Spectacular!”
Peter Benton
Peter Benton, COO Worldwide Clinical Trials, Inc.
“Rich with thought-provoking concepts. A great contribution to the theory and practice of profitable growth.”
Bruce Roberson
Bruce Roberson, Senior Managing Director Sun Capital Partners, Inc
“Fantastic piece of work! You’ve really shed a lot of light on our business. Inmarsat will benefit enormously from your contribution and we will be using your structured thinking to guide us through the decision-making to come.”
Rupert Pearce
Rupert Pearce, CEO Inmarsat plc
“If you take all six times [past projects] where we looked at this, over the past ten years, and rolled them all up together, and multiplied by ten, it would still not be as good as this work.”
Bill McNabb
Bill McNabb, CEO Vanguard Group, Inc

Is your company ready for transformation?