Helping an industrial cleaning & safety distributor increase EBITDA by 30%
A PE-acquired company needed to assess their commercial capabilities and build a commercial structure to drive cross-selling and implement a value-based pricing strategy. WP&C assessed their current state, confirmed areas of excellence, and identified areas requiring capability development. WP&C then helped the company prioritize initiatives to execute: reshaping value proposition and targeting, reimagining commercial structure, enhancing sales training, and revamping the pricing strategy. The result was 30% EBITDA growth within 2 years.