Commercial Excellence

Companies need a focused commercial strategy and execution plan to capture market share and increase profits. Our approach helps companies develop and measure strategy to compete successfully, while avoiding common complexity pitfalls.

These common issues often point to a lack of commercial excellence 


Grow share with superior commercial strategy and execution 

Put a compelling and simple customer experience at the heart of your commercial strategy. Learn more on WP&C’s 7-point plan for successful commercial strategy and execution in order to capture market share while maintaining margins.


Commercial Excellence Offering Introduction-1

What is Commercial Excellence?

Commercial excellence is how organizations drive, create, capture, and manage demand, including:

  • In-depth market analysis
  • Strong value case for your offering
  • Robust commercial strategy to create and capture demand
  • Outstanding execution capabilities within sales, marketing, customer service, channel partnerships, branding, pricing, and product management
  • Efficient people, processes, tools, and technology to enable execution
  • Refined measurement and tracking to evaluate performance

Reduce complexity for you and your customers

Companies often focus on internal operations and processes to drive efficiency and reduce complexity, but neglect the complexity of their customers’ operations and processes. Most companies fail to understand how they create complexity for their customers. WP&C takes a 360-degree approach, looking at customers, market, and company’s viewpoints to build a customer-focused commercial engine that creates value and minimizes complexity.

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Helping an industrial cleaning & safety distributor increase EBITDA by 30%

A PE-acquired company needed to assess their commercial capabilities and build a commercial structure to drive cross-selling and implement a value-based pricing strategy. WP&C assessed their current state, confirmed areas of excellence, and identified areas requiring capability development. WP&C then helped the company prioritize initiatives to execute: reshaping value proposition and targeting, reimagining commercial structure, enhancing sales training, and revamping the pricing strategy. The result was 30% EBITDA growth within 2 years.

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Growth in the Age of ComplexitySM

In our latest book, learn how to navigate the Sirens of Growth® and build true scale in today’s new era of competition.

Download Chapter 1
“WP&C is helping us transform our business. Their insights are phenomenal!”
Dave Hoogmoed
Dave Hoogmoed, President Land O’Lakes Purina Feed
“Wilson Perumal & Company's approach treats complexity as the enemy. Declaring war is the most direct route to an efficient, profitable enterprise. We declared war on the complexity in our portfolio, resulting in streamlined customer offerings and a more nimble business.”
Ed Lonergan
Ed Lonergan, President and CEO Diversey, Inc.
“This was a quick and painless way to understand our true product profitability, and it challenges how we think about our business. I am extremely pleased with the results.”
Fernando Palacios
Fernando Palacios, EVP and Chief Integrated Supply Chain Officer MillerCoors LLC
“WP&C’s insights into our portfolio, cost structure and growth drivers have changed the way we think about our business. The brand management playbooks they developed for the business will be critical to how we make decisions going forward.”
Hilliard Lombard
Hilliard Lombard, Managing Director Valeo Foods Group Ltd.
“I have been more than pleased with what you have been able to accomplish in this time. Beyond my expectations...Spectacular!”
Peter Benton
Peter Benton, COO Worldwide Clinical Trials, Inc.
“Fantastic piece of work! You’ve really shed a lot of light on our business. Inmarsat will benefit enormously from your contribution and we will be using your structured thinking to guide us through the decision-making to come.”
Rupert Pearce
Rupert Pearce, CEO Inmarsat plc
“If you take all six times [past projects] where we looked at this, over the past ten years, and rolled them all up together, and multiplied by ten, it would still not be as good as this work.”
Bill McNabb
Bill McNabb, CEO Vanguard Group, Inc
“Army personnel credit the collaboration between Joint Munitions Command, CAAA's higher headquarters, and consulting firm Wilson Perumal & Company for identifying areas to improve the munitions distribution process.”
U.S. Army News
U.S. Army News

Is your firm ready for transformation?