Global Markets Complexity Index

A Guide for Multinationals Navigating Geographic Expansion and Contraction
Developed for The Wall Street Journal

The GMCI is a framework for geographic footprint strategy that helps multinationals navigate international expansion and contraction. This year, the GMCI has expanded to include 100 countries and features our new Guide for Multinationals.

GMCI 2020 is launching on August 10!
Sign up for early access:

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Explore GMCI 2019

Use the interactive map and download the GMCI 2019 report here

The GMCI helps executives navigate international expansion and contraction by revealing countries with complexity profiles similar to the countries in which they already operate. 

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What does the GMCI say about your geographic strategy?

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Dave Hoogmoed
Dave Hoogmoed, President Land O’Lakes Purina Feed
“Wilson Perumal & Company's approach treats complexity as the enemy. Declaring war is the most direct route to an efficient, profitable enterprise. We declared war on the complexity in our portfolio, resulting in streamlined customer offerings and a more nimble business.”
Ed Lonergan
Ed Lonergan, President and CEO Diversey, Inc.
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Fernando Palacios
Fernando Palacios, EVP and Chief Integrated Supply Chain Officer MillerCoors LLC
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Hilliard Lombard
Hilliard Lombard, Managing Director Valeo Foods Group Ltd.
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Peter Benton
Peter Benton, COO Worldwide Clinical Trials, Inc.
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Rupert Pearce, CEO Inmarsat plc
“If you take all six times [past projects] where we looked at this, over the past ten years, and rolled them all up together, and multiplied by ten, it would still not be as good as this work.”
Bill McNabb
Bill McNabb, CEO Vanguard Group, Inc
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