In complex times, companies need fresh perspective

Wilson Perumal & Company was founded on the insight that companies are struggling with the level of complexity in today’s world and need to rethink traditional approaches to strategy and execution.

Our Expertise

We can help you transform your business

We bring a distinct point of view, deep experience, and unique methodologies to help you tackle complex, systemic issues. Whether you want to lower costs, accelerate growth, or reduce risk, we can help you seize previously untapped opportunities.

Learn About Our Expertise

WP&C launches 4th annual Global Markets Complexity Index

The Global Markets Complexity Index (GMCI) is a framework for multinationals navigating expansion and contraction. Explore market, operational, and regulatory complexity across 100 countries in the latest GMCI report and interactive map.



84% of digital transformations fail— address complexity to ensure yours succeeds

Firms react to increased market competition with big technology bets, which inherently add complexity by connecting processes, data, people, and systems. Unchecked, this complexity quickly erodes value and leads to never-ending tech initiatives. Learn how to pressure-test your big bets and diagnose complexity that threatens to derail your projects.

Download the Guide


Grow share with superior commercial strategy and execution

Put a compelling and simple customer experience at the heart of your commercial strategy. Learn more on WP&C’s 7-point plan for successful commercial strategy and execution in order to capture market share while maintaining margins.

Download the Guide

Commercial Excellence Offering Introduction-1

Not all revenue is good revenue

Executives recognize the value of portfolio optimization, but many efforts merely trim the tail. Go deeper to achieve a 20%–40% improvement in EBITDA. Read our latest issue of Vantage Point to learn how using our 5 Facet Approach.

Read the Vantage Point

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We are Certified as a Great Place to Work

WP&C is proud to announce it has been certified as a Great Place to Work. 98% of employees report WP&C is a great place to work compared to 57% of employees at a typical U.S.-based company. The firm excelled in the areas of recruiting, responsibility, ethics, employee acknowledgment, and promotions.

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Growth in the Age of Complexity

Growth in the Age of ComplexitySM

In our latest book, learn how to navigate the Sirens of Growth® and build true scale in today’s new era of competition.

Download Chapter 1

Is your company ready for transformation?

“WP&C is helping us transform our business. Their insights are phenomenal!”
Dave Hoogmoed
Dave Hoogmoed, President Land O’Lakes Purina Feed
“Wilson Perumal & Company's approach treats complexity as the enemy. Declaring war is the most direct route to an efficient, profitable enterprise. We declared war on the complexity in our portfolio, resulting in streamlined customer offerings and a more nimble business.”
Ed Lonergan
Ed Lonergan, President and CEO Diversey, Inc.
“This was a quick and painless way to understand our true product profitability, and it challenges how we think about our business. I am extremely pleased with the results.”
Fernando Palacios
Fernando Palacios, EVP and Chief Integrated Supply Chain Officer MillerCoors LLC
“WP&C’s insights into our portfolio, cost structure and growth drivers have changed the way we think about our business. The brand management playbooks they developed for the business will be critical to how we make decisions going forward.”
Hilliard Lombard
Hilliard Lombard, Managing Director Valeo Foods Group Ltd.
“I have been more than pleased with what you have been able to accomplish in this time. Beyond my expectations...Spectacular!”
Peter Benton
Peter Benton, COO Worldwide Clinical Trials, Inc.
“Fantastic piece of work! You’ve really shed a lot of light on our business. Inmarsat will benefit enormously from your contribution and we will be using your structured thinking to guide us through the decision-making to come.”
Rupert Pearce
Rupert Pearce, CEO Inmarsat plc
“If you take all six times [past projects] where we looked at this, over the past ten years, and rolled them all up together, and multiplied by ten, it would still not be as good as this work.”
Bill McNabb
Bill McNabb, CEO Vanguard Group, Inc
“Army personnel credit the collaboration between Joint Munitions Command, CAAA's higher headquarters, and consulting firm Wilson Perumal & Company for identifying areas to improve the munitions distribution process.”
U.S. Army News
U.S. Army News