Market entry strategy for a semiconductor company entering solar photovoltaic space
Insight & Impact
WP&C's data-driven findings and recommendations provided SemiconductorCo with the confidence, tools, and market understanding to pursue further growth in the evolving photovoltaic market.
Key insight from the study:
- The total addressable market (TAM) and served addressable market (SAM) were significant enough to support the decision for SemiconductorCo to enter the photovoltaic market successfully
- The TAM was disaggregated across geographical regions and by market segments, which provided a forward-looking view on the key target groups in specific locations
- Specific market segments in certain regions had a stronger fit with SemiconductorCo's offerings based on extensive market research and analysis
- Competitors were expanding across North America and Asia, prompting SemiconductorCo to protect its domestic market and begin forging ties with prospective customers abroad