Consumer Products companies must constantly adapt to rapidly changing demand and shortening product lifecycle. Companies are busy seeking new sources of organic growth. At the same time, they need to optimize margins. Many firms try to hold on to their market share by launching new products. Yet customers are seeking simplicity in the choices, rather than the overwhelming assortment of similar but non-distinctive products. In our view, getting the right product mix, optimizing your operations and supply chain and finding new sources of organic growth are at the heart of the success for CPG companies.
We have helped clients from consumer staples to consumer electronics. Examples of projects have ranged from optimizing the portfolio using our unique approach (see Six-facet Approach to Portfolio Optimization Spotlight) to understanding customer profitability, using our ground-breaking methodology, Square Root Costing