Reduced promotional costs by 40% while improving execution quality at $1B US grocery chain
WP&C’s work was able to deliver at dramatic 40% reduction in GroceryCo’s promotional process costs as well as identify ineffective promotions taking up a disproportionate amount of time and effort. Direct benefits were measured across the organization, with improvements in:
- Reduction in promotion process lead time leading to increased flexibility
- Elimination of existing low-impact or ineffective promotions
- Significant decrease in store execution & corporate planning labor
- Reduction in promotion driven OOS and lost sales
In addition, the smoother process freed management time and store resources to focus on other high-value activities within GroceryCo's strategic plan.