Client Examples

 

Reduced promotional costs by 40% while improving execution quality at $1B US grocery chain

Impact

WP&C’s work was able to deliver at dramatic 40% reduction in GroceryCo’s promotional process costs as well as identify ineffective promotions taking up a disproportionate amount of time and effort.  Direct benefits were measured across the organization, with improvements in:

  • Reduction in promotion process lead time leading to increased flexibility
  • Elimination of existing low-impact or ineffective promotions
  • Significant decrease in store execution & corporate planning labor
  • Reduction in promotion driven OOS and lost sales

In addition, the smoother process freed management time and store resources to focus on other high-value activities within GroceryCo's strategic plan.

 

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