Client Examples

 

Reduced promotional costs by 40% while improving execution quality at $1B US grocery chain

GroceryCo, a $1B US grocery chain, was struggling with a strategic shift from “everyday low prices” to a mix of “hi-low” targeted promotions.  Promotional planning tools were insufficient and business rules were unclear as process steps evolved organically, on the fly.  The volume of promotions seemed to grow with each quarter; execution had become slow and laborious, while overall promotional effectiveness was plummeting.

 

 

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