Market entry strategy for a semiconductor company entering solar photovoltaic space
SemiconductorCo, an established research and commercialization service provider, wanted to expand from its core semiconductor business into the adjacent solar photovoltaic business. However, the solar photovoltaic market was still in an early stage and the market size for specific segments was still unknown. In addition, it was critical to enter this emerging market with the right business model that offered a compelling value proposition to potential customers.
SemiconductorCo approached WP&C to help with this important market entry strategy, consisting of market sizing, competitive landscape analysis, and business model design.